Buy a Blog vs Build from Scratch: What’s Best?

Thinking about the pros and cons of buying a or building one from scratch can be a daunting task, especially if you’re new to the world of blogging. Both options come with their unique set of advantages and challenges. This dive into the pros and cons of each route, as well as critical factors to consider when making your decision, aims to help you better understand which path aligns with your goals, budget, and experience. Along with success stories and valuable resources, this analysis provides a well-rounded perspective and guidance for aspiring bloggers.

Pros of Buying a Blog

One significant advantage of buying an existing blog is that it often comes with proven traffic. This means the blog already receives a consistent flow of visitors, which can be crucial for generating income through advertising or affiliate marketing. When starting a blog from scratch, it may take months or even years to build up a steady flow of organic traffic. This can save much time and effort in search engine optimization (SEO) and promotional activities that would be necessary to attract readers to a brand-new blog.

Another benefit of purchasing a blog is that it often comes with an established audience. This dedicated group of readers not only provides consistent traffic but also helps create social proof for potential new readers. An established audience demonstrates that your blog is reputable and has content worth reading. Additionally, these readers are more likely to share your content on their own social media platforms, further increasing your blog’s reach and exposure. On the other hand, when starting a blog from scratch, building such an audience can be challenging and time-consuming.

Existing monetization strategies are an essential aspect of buying an established blog. The previous owner has likely already tested various methods to generate income from the blog, such as display ads, sponsored posts, or affiliate marketing. The existing monetization strategies may already be working well and generating income, so you don’t have to start from scratch and experiment. When creating a new blog, it can take quite some time to find the most effective monetization strategies that work for your niche and content.

When considering the time-saving benefits, buying a blog can undoubtedly have its advantages. Developing a new blog not only requires the time investment for designing, building, and launching the website but also for generating content, attracting readers, and marketing. An existing blog, however, has already gone through this growth process, allowing you to focus on further developing and expanding the blog instead of on initial establishment efforts.

Purchasing an existing blog can provide valuable insights and practical knowledge gained by the previous owner. By analyzing the blog’s successes and failures, you can adjust and improve your content, marketing, and monetization strategies. This experience of what works and what doesn’t for the specific blog is invaluable and can help you avoid common mistakes that new bloggers often make, giving you a head start on ensuring your blog’s success.

An image showing a person purchasing a blog from a seller, with traffic and audience already established, monetized and successful.

Cons of Buying a Blog

One disadvantage to consider when deciding whether to buy an existing blog is the high upfront costs involved. A blog that already has a developed audience, established content, and consistent revenue can be appealing, but it also comes with a substantial price tag. Depending on the size and reputation of the blog, the initial investment can range from hundreds to thousands of dollars. For individuals new to blogging or operating on a tight budget, this financial commitment may be prohibitive. In contrast, starting a blog from scratch allows you to invest time and energy into creating content and gradually building an audience without the need for a significant initial financial outlay.

Additionally, when purchasing an existing blog, there is always the risk of dealing with potential mismanagement by previous owners. The prior owner might have employed questionable tactics or shortcuts in developing the blog’s content or search engine optimization (SEO). These practices could be detrimental to the blog’s long-term success and take substantial time and effort to rectify. With a freshly built blog, you avoid these risks and control each aspect of the website’s development and maintenance from the start.Integrating your personal branding into an existing blog can also present difficulties.

The blog’s brand and tone might not match your own, which could require significant changes to the overall aesthetic and voice of the content to align with your brand. Moreover, the existing audience might not easily adapt to these changes and could result in lost followers or decreased engagement. When building a blog from scratch, you have the freedom to create a cohesive brand from the beginning, cultivating an audience that appreciates and shares your unique perspective and style.

A further downside when buying an existing blog is the potential lack of ownership over the content or subject matter. With older content and articles, there’s the possibility that you disagree with some of the previously published material or find it outdated and irrelevant. This means you may need to spend time pruning, editing, or even deleting old content to ensure it aligns with your values and message. Starting a blog from scratch allows you to create content that reflects your voice and intentions right from the beginning, without needing to spend time and effort revising the past.When considering the idea of purchasing an existing blog, it is important to keep in mind the potential issues that may come with it, such as copyright infringements, plagiarism, or legal disputes.

Sorting through these matters can be time-consuming, distracting, and expensive. On the other hand, creating a blog from scratch allows you to control and ensure the originality and legality of all content, eliminating concerns about inheriting another blogger’s problems.

A cartoon image of someone typing on a computer and a baby plant growing out of it, representing the idea of starting a blog from scratch and growing it over time.

Pros of Building a Blog from Scratch

Not only does building a blog from scratch offer more control over content, but it also provides full authority over design, branding, and overall aesthetic. When starting your own blog, you have the freedom to customize and personalize it to fit your unique style and vision. This allows you to create a consistent aesthetic and develop a strong brand identity. You have the option to choose your preferred layout, color scheme, fonts, and other design elements, which will help set your blog apart from pre-existing ones.When you establish a new blog from the ground up, you have a greater opportunity to build a dedicated audience. Engaging with your readers plays a crucial role in the success and growth of your blog, and starting from scratch allows you to forge genuine relationships with your audience. This helps to generate trust and loyalty, resulting in higher engagement and conversion rates. Responding to comments and concerns, providing valuable content, and evolving according to audience feedback are all essential for developing a strong readership base.

Another essential aspect of building a blog from scratch is the potential for creative freedom and experimentation. Without being constrained by pre-existing content or expectations, you can explore various topics, writing styles, and formats to gauge your audience’s preferences. This can ultimately result in a more authentic and diverse content library that appeals to a wider demographic. By creating content that resonates with your target audience, you can build a successful blog that stands out in the saturated landscape of digital content.Taking on the challenge of starting a blog from scratch also enables you to learn essential transferable skills that can be beneficial in other areas of life, such as project management, marketing, and social media. By developing these skills and applying them to your blog, your content will be more impactful and engaging, which in turn will attract a larger audience. Learning these aspects of blogging from scratch ensures that you understand the foundations, inner workings, and best practices for building an influential digital platform.

Starting a blog from scratch comes with numerous advantages, such as the potential for growth and expansion. As your blog gains traction, you can implement new features, monetization opportunities, and partnerships that further establish it as a reputable source of information. Building your blog from scratch allows you to organically grow and evolve with your audience, eventually leading to a digital platform with significant influence and authority in your chosen niche.

A picture of a person typing on a laptop. Starting a blog allows you to be in control of design, branding, and content, which can lead to developing a strong brand identity and building a dedicated audience through genuine connections, experimenting with different topics and formats, and learning essential transferable skills. Eventually, your blog can grow and evolve to become an influential digital platform.

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Cons of Building a Blog from Scratch

However, building a blog from scratch may have a notable downside, which is the time-consuming process of creating content consistently. Crafting high-quality articles or blog posts is no easy task, especially if writing is not your strong suit. Alongside producing content, there is also time investment in researching topics, editing articles, optimizing them for search engines, and integrating multimedia elements such as images or videos. These time-consuming tasks can be frustrating, particularly if you are uncertain about the direction or niche of the blog.

Another disadvantage to building a blog from scratch is the initial lack of organic traffic. When you first start a blog, it will take time for readers to discover your content and for search engine algorithms to determine your blog’s relevance and credibility. This means that initially, your blog will have a relatively small number of visitors, which can be discouraging when you’re dedicating time and effort into producing quality content. You may need to invest in online marketing techniques, such as social media promotion and search engine optimization, to drive traffic to your blog.

Further, during the initial stages of your blog, you may not be able to generate a lot of revenue. Monetization can be challenging for new blogs, as advertisers may not be willing to place ads on an unestablished site, and you likely won’t have a large enough audience for affiliate marketing campaigns or sponsored content to be very effective. It may take several months or more before your blog starts to generate income from advertising, sponsored partnerships, or the sale of products or services.

Moreover, there is no guarantee of success when starting a blog from scratch. The blogging world is becoming increasingly saturated, with countless blogs competing for readers’ attention. You might face difficulties in carving out a distinct niche and building a strong brand in a sea of similar content. In the beginning, it can be challenging to know if your hard work and investment in your blog will eventually pay off and lead to sustained growth and profitability.

When considering whether to buy an existing blog or build one from scratch, it is important to weigh the advantages and disadvantages of each option. Buying a preexisting blog can offer benefits such as established content, optimized search engine rankings, and an existing reader base. While the upfront cost may be higher, purchasing a blog can save you valuable time that you would otherwise spend building a blog from the ground up. However, it is crucial to thoroughly evaluate whether the purchased blog aligns with your goals and interests, as well as whether it has a stable and expanding audience, before making an investment.

A computer with a blank screen, an open notebook, a pen, and a cup of coffee, representing the start of the process of starting a blog.

Key Considerations for Decision-Making

Evaluating your personal goals for the project is essential when deciding whether to buy or build a blog. If your main objective is to start a blog as a hobby or a creative outlet, building a blog from scratch may be more suitable, as it allows you to customize it to your preferences and establish your unique voice. Conversely, if you aim to generate income from the blog quickly, buying an existing blog with an established audience and revenue stream can provide a jumpstart in achieving that goal. In conclusion, carefully assessing your goals, resources, and priorities will help guide you towards the best decision for your particular situation.

Financial budget plays a significant role in the decision-making process. Building a blog from scratch may seem more cost-effective in the beginning, but it may require a considerable investment of time and effort to build an audience and monetize the blog. Moreover, you may need to spend money on design, hosting, marketing, and content creation. Conversely, purchasing a blog may require a larger initial investment, but it can come with a ready-made audience and revenue-generating systems already in place. You should assess your budget carefully and determine how much you are willing to spend on either option.

Time availability is another crucial factor in whether to buy or build a blog. Building a blog from scratch is a time-consuming process that requires dedication, especially for creating high-quality content, promoting it, and engaging with your audience. If you do not have ample time to devote to these tasks, you might struggle to develop and maintain a successful blog. On the other hand, acquiring an existing blog will still demand your time for management and content creation, but you may need to spend less time on building an audience and establishing monetization strategies.

Your relevant experience in blogging, content creation, web design, and online marketing also plays an essential role in your decision. Building a blog from scratch offers a hands-on learning opportunity, but it can be challenging if you lack relevant experience. In this case, you may need to invest time in learning various skills, such as writing, search engine optimization (SEO), and social media marketing. On the other hand, purchasing an existing blog may pose fewer challenges if you have prior knowledge and experience in managing websites and content creation.

When deciding whether to buy an existing blog or build one from scratch, you should consider your passion, knowledge and ability to produce unique and engaging content within a specific niche. Building a blog from scratch may be more rewarding as you can fully develop your ideas and perspectives. However, if you discover a blog for sale that aligns with your interests and vision, purchasing it can be more convenient since it lets you capitalize on the groundwork laid by the previous owner and focus on content creation and audience engagement.

An image of a person standing at a crossroads, thinking about whether to buy or build a blog.

Success Stories and Real-Life Examples

A notable example of a successful blog purchase is Lidiya Kesarovska, who acquired the blog Let’s Reach Success. Originally an established blog with modest traffic, Lidiya recognized its potential for growth. By adopting a strategic approach in terms of content improvement, marketing, and networking, she significantly increased the blog’s revenue and audience, transforming it into a thriving business. This demonstrates the benefits of buying an established blog with the intent to enhance it further as opposed to starting from scratch.

On the other hand, there are those that successfully built their blog from the ground up. Pat Flynn, founder of Smart Passive Income, started his blog with the aim of sharing his experiences in online business and documenting his journey. With a focus on providing valuable content, practical advice, and transparency in his methods, Pat was able to build a loyal following.

By leveraging different income streams like affiliate marketing, selling e-books, and creating online courses, he turned his blog into a profitable and sustainable business. This case study shows the value in creating a blog from scratch when you have a clear purpose and are dedicated to providing high-quality content.Sarah Titus, creator of the blog, is another example of a successful blogger who built her blog from scratch. She started her blog with a mission to help other stay-at-home moms earn money online. By offering practical advice, sharing personal experiences, and creating useful resources like printables, Sarah was able to grow her blog substantially. Today, her blog generates over six figures of annual income. Her story shows that when you build a blog around a specific target audience and offer solutions to their problems, you can achieve success even when starting from scratch.

On the flip side, it’s also worth considering the story of entrepreneur Nathan Chan, who purchased the blog Foundr. Nathan saw potential in the already-functioning blog and decided to implement a strategy to grow the brand. Through consistent branding, content upgrades, and marketing techniques like influencer outreach, Nathan was able to skyrocket the blog’s growth and turn it into a thriving business. The success of Foundr demonstrates that, with the right approach, buying an existing blog can lead to impressive results.Starting from scratch, Jeff Proctor and Ben Huber showcase an inspiring case study in blog creation. They devised DollarSprout, a financially-focused blog dedicated to helping its audience improve their financial situations by providing in-depth, well-researched content.

Effective SEO techniques led to a boost in their organic traffic, ultimately generating a healthy income for these creators through affiliate marketing and display ads. This example emphasizes the importance of content quality and addressing audience needs when building a blog.

This image shows a person at a desk with a laptop and a notebook. It is a good image to use when talking about blogging tips for beginners.

Resources and Advice for After the Decision

Should you opt to purchase an existing blog rather than building from scratch, there are numerous resources to guide your decision. Websites like Flippa, Empire Flippers, and FE International offer a wide range of established blogs for sale, complete with detailed information on traffic, earnings, and niche. Filters can help you find one tailored to your budget and interests. However, thorough due diligence is crucial in ensuring your chosen blog has a strong foundation and growth potential. Make use of expert tips from experienced website buyers available on platforms like Niche Pursuits or Income School to help navigate through the process.

On the other hand, if you decide to build a blog from scratch, there is an abundance of resources available to guide you through every step of the process. Websites like WPBeginner, ProBlogger, and Blogging Wizard provide comprehensive guides on choosing a niche, setting up your blog, creating content, driving traffic, and monetizing your efforts. Additionally, online communities such as Reddit’s r/Blogging and various Facebook groups can offer support, advice, and encouragement from fellow bloggers at all stages of their journeys.

When it comes to designing and setting up your blog, selecting a content management system (CMS) is essential. WordPress is the most popular choice, with a vast array of themes and plugins available to customize your blog’s appearance and functionality. Alternatively, newer platforms like Squarespace and Wix offer user-friendly options for beginners, with built-in designs and templates. Regardless of the platform you choose, be sure to make use of available tutorials and guides to get the most out of your CMS.Marketing and promoting your blog is a critical aspect of building its audience and generating income.

There are various strategies to choose from, such as search engine optimization (SEO), social media marketing, email marketing, and guest posting on other blogs. Online courses and resources like Moz’s Beginner’s Guide to SEO, Buffer’s Social Media Toolkit, and ConvertKit’s email marketing resources can help you learn and implement these strategies effectively. Networking with other bloggers and joining communities in your niche can also provide additional opportunities for collaboration and promotion.Finally, monetizing your blog is a crucial aspect of making it financially sustainable.

Some popular methods to generate revenue include display advertising, affiliate marketing, sponsored content, and selling digital products or services. To choose the best strategy for your blog, research and learn from successful bloggers in your niche, and be prepared to test and iterate different monetization strategies over time. Online resources like Raptive or Ezoic for display advertising, Amazon Associates or ShareASale for affiliate marketing, and Gumroad or Teachable for selling digital products can help you start generating income from your blog.

A person's hands exchanging money and a laptop showing two blogs on sale.

Ultimately, the choice between buying an existing blog or creating one from scratch relies on your unique situation, preferences, and goals. Taking the time to carefully consider the pros and cons of each approach, as well as learning from real-life examples and expert advice, will set you up for a successful blogging future. Whether you choose to leverage the benefits of an established blog or build your dream platform from the ground up, remember that dedication, passion, and persistence are key components of success in the ever-evolving world of blogging.


1. What does it mean to “buy a blog” or “build from scratch”? Buying a blog refers to purchasing an existing website or blog that is already established, while building from scratch involves creating a new website or blog from the ground up.

2. What are the advantages of buying a blog? Buying a blog offers several advantages, such as:

  • Immediate online presence: You acquire an existing audience, traffic, and content.
  • Established authority: The blog may have a reputation, backlinks, and social media presence.
  • Monetization potential: A purchased blog may already have revenue streams in place.

3. What are the benefits of building a blog from scratch? Building a blog from scratch has its own set of benefits, including:

  • Full creative control: You can design the website according to your preferences and brand.
  • Tailored content strategy: You can create content specifically aligned with your goals and target audience.
  • Long-term scalability: Building from scratch allows you to grow the blog organically over time.

4. Which option is more cost-effective: buying or building a blog? The cost-effectiveness depends on various factors, such as the blog’s size, niche, monetization potential, and your expertise. Buying a blog may have higher upfront costs, while building from scratch requires investments in hosting, domain, and content creation.

5. What should I consider when deciding between buying and building a blog? When making this decision, consider:

  • Budget and resources available.
  • Time constraints and desired launch timeline.
  • Technical skills required for building from scratch.
  • Existing market competition and niche analysis.

6. Are there any risks associated with buying a blog? Yes, there are potential risks, such as:

  • Hidden issues: The blog may have undisclosed problems like poor SEO practices or spammy backlinks.
  • Audience retention: Existing readers may not resonate with new ownership, impacting traffic and engagement.
  • Legal considerations: Ensure the blog has proper copyright permissions and doesn’t infringe on any intellectual property.

7. Can I customize a purchased blog? Yes, after buying a blog, you can customize and rebrand it according to your vision. You can modify the design, content, and monetization strategies to align with your goals.

8. How can I ensure a smooth transition if I buy a blog? To ensure a smooth transition, follow these steps:

  • Perform due diligence: Thoroughly evaluate the blog’s performance, traffic sources, and revenue streams.
  • Communicate with the previous owner: Discuss the transfer process, existing partnerships, and any ongoing commitments.
  • Retain key elements: Preserve successful content, maintain relationships with loyal readers, and optimize SEO practices.

9. What are the SEO implications of buying a blog or building from scratch? Buying a blog with an established SEO presence can provide a head start. However, building from scratch allows you to implement SEO strategies right from the beginning and tailor them to your specific goals.

10. Can I combine the approaches of buying and building a blog? Yes, you can combine these approaches. For example, you could buy a blog in your niche and then build upon it by creating new content, expanding its audience, and implementing your unique strategies.

By Paul Round

Paul owns He has worked with 1000s of sites, from all sorts of different niches and walks of life, and is now wanting to share the knowledge he has accrued. Despite working as a website consultant, one day he would love to pursue web properties as a full-time gig!

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