Google is known for being able to effectively spot spam and low-quality content. However, can they also tell the difference between AI generated content and human-made content?
It’s difficult to say for certain, but it seems that Google is slowly, and I stress SLOWLY starting to understand the concept of AI generated content. Recently, the company released a statement saying that it will “treat AI-generated content like any other form of user-generated content.” This can be interpreted in few different ways.
But what does this really mean?
What this means is that Google will be using AI to determine how trustworthy and reliable a particular piece of content is. If they determine that a piece of AI generated content is low quality or spammy, they will likely demote it in search results.
Imagine a world where AI is being trained to catch AI. This is incredibly dystopic, and mirrors the world predicted in films such as Blade Runner!
However, if a piece of AI generated content is high quality and trustworthy, then Google may give it preferential treatment in search results. This shows that Google is serious about taking AI generated content seriously, and they are prepared to use their own algorithms to judge its quality.
Again though-what is high quality? What is low quality? Who gets to decide this? Clearly these are all questions for Google, but I’d personally like more insight into how they decide these factors!
The obvious question here though is can AI generated content stay ahead of google detection?
This is a difficult question to answer. As Google’s ability to detect AI generated content increases, so too will the AI’s ability to create content that can fool Google. It’s a never-ending arms race between the two parties. At the moment, it seems that AI generated content is still ahead of Google’s detection abilities. However, this could change in the future as Google continues to evolve its algorithms.
Overall, it seems that Google is slowly starting to understand the concept of AI generated content. However, it’s still difficult to say exactly how they will approach this type of content moving forward.
