Google is one of the most widely used search engines in the world, with an estimated 60% market share. But how does it work? How does Google Search actually work?
Google’s search algorithm is a complex piece of software that relies on over 200 factors to rank pages. Some of these factors include the number and quality of links to a page, the age of the domain name, and the use of keywords in the title and content.
But what about those dreaded spammy links? How do they affect your ranking?
Google’s algorithm is designed to penalize websites that engage in spammy link building practices. These penalties can range from a decrease in search engine ranking to being completely removed from the search results altogether.
So, how does Google Search work? By taking into account over 200 factors, including the quality and quantity of links to a page, the age of the domain name, and the use of keywords in the title and content. This complex algorithm ranks pages in order to provide the best possible search results for users. In other words, it helps you find what you’re looking for!
So how can you avoid being penalized by Google?
The best way to avoid a penalty is to focus on quality over quantity. Make sure that your links are coming from high-quality websites with similar interests. And don’t be afraid to ask for a link! Most website owners are happy to link to related content if it’s helpful to their readers.
Google Search is constantly evolving, so it’s important to stay up-to-date on the latest news and changes. By understanding how Google Search works, you can make sure that your website is always visible to potential customers.
Have there ever been big updates to the way SERP works?
Some of the biggest Google updates in recent years include the following:
– Panda Update (2011): This update targeted low-quality content and penalized websites that were found to be spammy or duplicative.
– Penguin Update (2012): This update focused on spammy links, and penalized websites that had excessive numbers of low-quality links.
– Hummingbird Update (2013): This update was designed to improve the accuracy of search results, by taking into account the meaning of words and phrases.
– Mobilegeddon (2015): This update was designed to give priority to websites that were mobile-friendly.
More recently though, we are seeing more frequent updates, leading to higher volatility in the SERP rankings.
Each of these updates has had a significant impact on how Google Search works, so it’s important to stay up-to-date on the latest news and changes. By understanding how Google Search works, you can make sure that your website is always visible to potential customers.
There have also been big changes with the introduction of Core Web Vitals-you can find more about them here!
